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Saturday, December 22, 2012
Season's Greetings From Craftproducers
Monday, December 17, 2012
New England Home Shows
As the Holidays are rapidly approaching, it’s time to think
of next year. We want to remind you of two winter events. This will be our
fourth year of working with Rich Castiglione of the New England Home Show. He
is a great guy and easy to work with. Last year was the most successful for the
Crafts Pavilion at the New England Home Show. It was well attended and it
appears the customers are getting used to seeing crafts to buy at the show.
The booth fees are remarkable: $325 for a10x10 with pipe and
drape and electric. $25,000 attendees came in 2012. The show is always
exceeding well promoted. If you have a Boston based customer ;list, you can get
free tickets to distribute to them.
The traditional New England Home Show in Boston is February
21 through 24 at the Seaport World Trade Center in Boston. You may opt for all
four days or just Friday, Saturday, and Sunday. We are limited to an aisle so
space is limited: First come first served.
In 2013 Rich is organizing a similar show at Patriot Place
in Foxboro, MA. The dates are March 22-24. The booth fee here is only $300.
There are only 25 spaces for crafts at this show so don’t delay applying.
In both these shows, your risk has been minimized and there
is a large upside, particularly if you have a customer base in these markets.
Naturally, these shows offer a reasonable way to develop new customers as well.
Visit our website www.craftproducers.com
and go to the EXHIBITORS INFO section to apply. Call us with any question.
These specially priced booth fees are only available through Craftproducers.
Our best holiday wishes,
Tim Cianciola
Charley Dooley
Wednesday, November 14, 2012
Serious Situation
I began to write a letter informing you of several
important steps Tim and I have decided to take in a major effort to revitalize
our shows. However, as I started to write about all our news, a recent
surprising turn of events obscures my thoughts. There is something that needs
to be addressed in an urgent manner. So, here goes.
First, I want to make it perfectly clear; I support creative
entrepreneurship and the competitive American way. However when I learned that
the Craftproducers electrician of the last eight years, Eric Danielson, and one
of our exhibitors, Matt Brown, were attempting staging craft shows a week
before our fall Manchester show and our Foliage Arts Festival in Stowe, the
week before Columbus Day Weekend, I felt very disappointed. “Et Tu, Brutus” as
Shakespeare would say. A perfidious act. Had they chosen a
non-competitive date and venue, I would have offered to help them and wished
them good luck. What kind of Kool-Aid brings individuals to think that this is
a good plan? They are very evangelical in their pursuit of shutting down two
viable shows, a misguided crusade at best. Is this the kind of energy needed by
the crafts community? Is their plan viable and will it create new markets for
your work?
As I tried to understand any sanity in their decision to
hold shows a week before ours, I could not. Their choice is a rash and
destructive act. If they are successful in luring a sufficient number of
exhibitors to these shows, the public will be confused and angered. Attendance
will not be great for anyone. Exhibitors sales will be diminished. Good
grief! If they want to start a show, pick a venue and viable dates, and go for
it. Why ruin two existing shows that have been hit by the Great
Recession? Apparently there seems to be a personal vendetta as indicated
by their choice of dates and the Manchester and Stowe venues. I have worked for
more than 30 years in organizing craft shows and have always promoted to the
best of my ability. I know what the life of an artisan is: I made and sold my
own work for twelve years. Certainly, I am not ready to retire. I have a 12
year old kid! I know that Craftproducers has enjoyed (pretty much) universal
respect over the years and I expect to even improve our standing as we move
forward. Believe me: 2012 was a tough year for us and I am 100% committed to
restoring the luster to our organization.
Let me say in passing, I don’t believe in mudslinging
and negativity campaigns. Hands and Heart have implied many negative things
about Craftproducers, Tim, and me. I will not take the time to respond
piecemeal.
Since Tim and I spent so much time at the last two shows of
2012 dealing with the elements, we did not have time to sit down with our
exhibitors and tell them of our renewed commitment to organizing and managing
art and craft festivals. We were busy towing customers cars out of the mud,
shoveling an endless stream of wind chips in the aisles inside the tents, and
doing as much as humanly possible to make the shows viable. I was proud of our
effort and know that few other promoters would deal so effectively with such
trying conditions.
So, where do we go from here? Tim and I have worked together
for eight years now. Like every relationship, there are times to reevaluate.
After serious dialogue about the future of Craftproducers, we have mutually
decided “full force ahead.” We feel optimistic about the future and even
foresee new shows on the horizon. We are instituting advisory board of
exhibitors. This committee will have real power in making decisions about the
future of Craftproducers shows. Together we will address jurying and quality
control, advertising and promotion, the “vibe” of the show; in short, anything
relevant to improving the shows for both you and the public. We will announce
the members of this committee next week.
As you see, I am passionate about Craftproducers and our
future together with you. Soon we will communicate our business plan for each
2013 show. You will be able to follow updates on our Blog at www.craftproducers.com. We want
you informed and passionate about being part of these marketplaces for handmade
work. We appreciate your support and will strive with renewed vigor to make the
shows successful.
Best wishes for the holidays and see you next year.
Charley Dooley
Manchester Field Update
I wish to clarify clouds of swirling confusion and chaos
regarding two of our prized, long running, and successful Fall shows in
Vermont. As many of you know, we were forced to leave Hildene in Manchester in
2012 after 26 successful years there. We had no choice. With tremendous support
from the Manchester community, we identified a strong non-profit organization,
Riley Rink, and decided to move to their field. Their goal is to create a
viable events venue in Manchester to serve the entire community. Riley
Rink hired engineers and a landscaping firm to transform the field into a flat
well drained field. After spending $175,000 towards accomplishing this,
the field simply did not drain at all in 2012. Our fall show there was a mess
as the water did not drain. We were entirely unprepared for such conditions. We
brought in truckloads of woodchips to salvage the show and Saturday was a very
busy day. The rains and problems returned on Sunday. Seemingly, Craftproducers
had no site for its 2013 shows in Manchester.
After consulting closely with Riley Rink and the Town of
Manchester, we have a plan to move forward. The engineers are confident
that the winter freezing and thawing in the spring will open up the earth. When
they completed construction last spring and planted the grass, a four
month drought with high temperatures baked the ground. When the fall rains
fell. The water simply flowed as if it were on concrete, creating an inch layer
of mud. At this point, Riley Rink will be the host site for the Manchester Fall
Art and Craft Festival October 4-6. We will test the
viability of Riley Rink in late April 2013 to verify the engineer’s assertions.
If we have an iota of doubt that Riley Rink Field is not ready, we have the
permission to use the Town of Manchester Recreation Field in October. It is
flat and well drained. There is adequate parking. It is a quarter of a mile
from the center of Town and visible from the road. We are pleased with this
unprecedented support from the community. In either case we will have a firm
location by early May, plenty of time to promote the specific address to our
large customer base.
You have seen that I did not mention the Southern Vermont
Art and Craft Festival. In fact, we will be moving this show down the road to Bennington.
In these economic times we believe that Manchester can no longer support a
summer show. The six week Horse Show fills hotel rooms and it is an event that
does not benefit our show. Bennington is a lot closer to the major populations
in the Berkshires and the Albany, NY areas. We are convinced this will
revive our Southern Vermont Art and Craft Festival. And, by not having two
shows in Manchester, the singular fall show will benefit because it will be
extra special.
Monday, November 12, 2012
New England Home Show App Available
This our annual CALL FOR EXHIBITORS for the New England
Home Show held in Boston February 21 through 24 at the Seaport World Trade
Center. There will be approximately 60 spaces set aside for art, craft,
and specialty food exhibitors. Like last year there is a three day option,
Friday through Sunday. (The three day aisle will be closed on Thursday so you
could actually be setting up during that time. The aisle would open Friday
morning. You can also be place in the adjacent aisle which will be open all
four days.) The base 10x10 fee for three days is $325 and the four
day fee is $375. This includes 500 watts of electric and pipe and drape, 8’ in
rear and 3’ high on sides.
This is our fourth year in working with the promoter, Rich
Castiglione. He is a great guy and easy to work with. Last year was by far the
most successful for this section. This area of the Home Show is called the
Craft Pavilion. It comprises an entire aisle of the show. It follows an
aisle of high end handcrafted wooden furniture. With 25,000 customers
attending, this is a fabulous opportunity to sell in the middle of winter. This
show works very well for those of you who have a mailing list. The
promoter will offer you free tickets for your customers. There is copious
nearby parking priced reasonably.
In 2013 there will be another New England Home Show , this
one in Foxboro’s Patriot Place March 22 through 24. The fee here is $300 for a
10x10 with electric and pipe and drape. The fee is only $300 and there is a
limit of 25 booths. The promotion here is to draw South of Boston, the Cape,
Rhode Island, and the Worcester area.
Obviously these are great deals available only through
Craftproducers. To apply visit our website www.craftproducers.com and go to the
EXHIBITOR INFO section. You can apply online or print out the application
and mail it in. If you have photos on file with us, there is no need to send
photos for jurying. Because space is limited at both of these Home Shows, apply
soon. A deposit of $150 will hold your space until the full balance is due at
the end of January.
Monday, November 5, 2012
More Information on Hunter Fairgrounds
I would like to give a little more
information on the Field at Riley Rink. To start with, the correct name is
Hunter Fairgrounds at Riley Rink. It is the name we will use in the future.
We have been in ongoing conversations
with the fairgrounds since the Manchester Fall show about the condition of the
field. We were as upset as you were when it turned to mud with the rain. The
problem was obvious; the field was so hard it did not drain at all.
Several engineers have looked at the
field since the show and we have received assurance that it will be in better
condition by spring.
The
actual final construction and seeding of the field took place on May
25th. Well behind the original scheduled time frame of the previous
fall. Shortly after the work was finished we went into a rather uncharacteristic
drought of almost 3 months that basically baked the field. Several
attempts to water the field manually were made and though the efforts no doubt
helped, they were not sufficient enough to counter the dry period effect on the
new grass. In July the field was rolled (as was planned) to compress the
many stones that still lay on the surface. This was successful at removing
the stones, but also contributed to the compression of the ground. (Ironically,
both these occurrences probably contributed to the hard-packed surface that
kept cars and trucks from sinking in the mud at the Fall show).
Numerous
professionals, including the ones who engineered and constructed the field,
made it very clear that for the best results a full year should pass before any
use of the field should take place. Unfortunately that was not an
option.
As
a result of the field's condition by the time of the fall
show it had virtually no ability to absorb the amount of water that we
experienced that week and weekend. The field also it sustained
substantial damage.
Since
the date of the show there have been several meetings with engineers and
construction people to assess where we stand. The current plan is to
clean up the condition of the field and reseed prior to this winter. This
is already underway, actually almost done. It is anticipated that after a
winter's frost and thaw that the ground should be in a very improved state and
much easier to work with regarding any additional seeding, fertilizing and
overall grass growth.
By
the spring we will have an opportunity to see what areas still need attention
regarding additional drainage requirements and implement any required fixes at
that point.
It
is still our belief that once given sufficient time to establish itself, the
Hunter Fairground field will be more than adequate to meet the needs of our
shows and provide a long-term home.
We
will provide more information as it becomes available. I hope this gives you
some clarity on the overall picture. We certainly encourage any feedback
from you about the field. Please call or email us.
- Tim Cianciola
Thursday, November 1, 2012
Manchester Field Updates for 2013
Recently we had several challenges at the Fall Manchester
show due to weather and the condition of the new field at Riley Rink. We have
spent the last few weeks researching alternatives for our two Manchester
shows. Now, after much due diligence, we are happy to be able to present our
plan to you.
The Southern Vermont Art & Craft Festival (Aug 2- 4,
2013) will move to Bennington, VT. We actually considered moving the show
there in 2012 but opted for continuity instead. But let’s face it, Manchester
is not the summer destination it used to be. There are over 50 empty stores,
the Horse Show hurts, the town lacks energy. The days of a Town the size of
Manchester supporting two shows may be over.
Bennington is only about 20 miles south of Manchester and is
actually closer to the areas where the customers live. In fact the
advertising campaign will be the same as if we were in Manchester: it’s the
same market, except closer. Your mailing lists will still work. Our list of
15,000 names for this show will remain effective. The new venue, Camelot
Village, is on a major road (RT 9), and it is proven as an events field. It
routinely gets 14,000 people over two days for the Garlic Festival. The
Town is excited to have us and will work with us to make the show successful.
They will allow signage and a banner.
We are confident this is good move and urge you to apply
with to this show. Much more to come on this.
The Manchester Fall Art & Craft Festival (October 4 –
6) will be scheduled to stay at Riley Rink. There is already work going on
at the field and more is scheduled for the spring. However, if, after
inspecting the field in the spring, we are not 100% confident that it is
viable, we have secured a backup site. The Town of Manchester has stepped up
and offered us the use its Recreation Field on RT 30 for the show. It is easy
to find, big and flat. We visited the field the day after Sandy and it was firm
and dry. This is where the Southern Vermont Art and Craft Festival was born and
ran for five years before going to Hildene. So the Manchester Fall Stowe
will stay in Manchester on a very busy weekend.
We appreciate the support of the Town and Riley Rink.
The Rink has gone out its way to create a viable field for you and us. We
appreciate the work they have done and know that the morally right thing to do
is support them in return.
For the record, we looked at several places for a backup
site. Hildene would not allow us back. We looked at Dorr Field again and
determined again it is not adequate for our event. It is big and drains well
but it is not level. We also looked at The Southern Vermont Art Center and some
other fields that Riley Rink owns. None were adequate.
By staying in Manchester the weekend before Columbus Day
Weekend, we will have the two busiest foliage weekends in Vermont, two weekends
, two great proven locations. You can now apply to all these established shows
with complete confidence that we have appealing locations that will
continue to attract large crowds.
If you have any other questions, please let us know.
Also we will be posting more information on our website as it becomes
available. The application will be updated in the next couple days
with this new info.
Thank you for your continued support and we look forward to
working hard for you in 2013.
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